CREATING DESCRIPTIONS
FOR 100 000 GOODS

During two years Ulmart placed in their catalogue more than 100,000 of goods including description, specifications and a set of photos. Goods shown in Ulmart.ru inventory are mostly quickly ageing computers, spare parts, household and other electronics. Appearing every day new gadgets should quickly find their space on the company’s website. The new gadgets are usually widely advertised by the manufactures and are in high demand, at least information requests, which allows routing to the site more or less target clientele, trying to familiarize the public with the wide range of inventory of ulmart.ru, rather than to sell the new gadget.

Communication with potential customer through the website forms specific requirements to publishing applications:

• The goods without specifications will not be sold;
• The goods with erroneous specifications are bombs with delayed action;
• The goods without photos will not be sold;
• Bad photos of goods will generate negative emotions of the customer.

To generate critically qualitative information in such industrial volumes that Ulmart has, Ultima ERP system has mechanisms controlling continuous processes with constant completion control. It means that the goods specifications are presented as checked matrix of qualities and values for each group of goods. When creating such new goods, the software uses the scheme of data of the respective group and inputs the characteristics of the new goods, which may be inherited from other goods. The operator needs only to modify the values of variables, e.g. WiFi/No WiFi.

Template
of characteristics

Input
of characteristics

Choice
of characteristics

Such procedure of product description allows guaranteeing necessary uniformity and sufficiency and formality of the specs. We now have program able to compare goods, to filter their characteristics and values and then the customer may filter the catalogue of goods by any combination of their specs, and not turn page after page of the desired category. The ability to work comfortably with the catalogue vs. turning over the pages gives enough time to read each line and facilitates the process of customers saying good-bye to their funds.

700 pictures per day. Each group of goods has its own foreshooting; Ulmart photographers don’t switch their bright brains and search something in each product to attract the client. These are almost advertising photos.
This cannot be formalized in any algorithms, but the results of the shooting, pictures storage, link of the pictures to the goods, resize, watermarks — these processes are fully automatized. No human labor required.

Form of
determining
photos templatePictures
upload

View
all pictures
of the goods

Cameras have Wi-Fi module, that’s why the picture is immediately uploaded in the process, simultaneously with the automatic control of correctness of the picture. No faulty pictures are displayed; the photographer receives the message to re-shoot. This provides sufficiently high quality of photo material and high speed of the delivery of the pictures to the site visitor.

There are three persons working in the catalogue department at one point of time: reviewer, photographer and assistant photographer.